Cellect Mobile Lowered Abandon Cart by 68%

Beginning as a refurbished mobile phone retailer, Cellect had launched Australia's newest Mobile Virtual Network Operator (MVNO). They had a high abandon cart rate. Our job was to lower it. Drive sales. And retain customers.

Results:

Upwards of $18M

Service:

Email Only

Location:

Melbourne, Australia

Cellect's Goals

Their buying cycle was long. Trust in their industry was low. They were already generating upwards of $350,000 a month in revenue, and they really wanted to scale aggressively to the next level, profitably.

Increase Trust & Authority

Selling refurbished devices isn't easy. Their abandon cart rate was high. With no email flows, no welcome funnel & no way for customers to trust them, they were losing sales.

Increase LTV

Buyers of refurbished mobile devices purchase twice per year. Plus, Cellect launched their own SIM plan service. They wanted to grow their LTV by device sales. And SIM plan signups, which were subscription.

Drive Conversions

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Increase Mobility Network Signups

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Cellect's Goals

Their buying cycle was long. Trust in their industry was low. They were already generating upwards of $350,000 a month in revenue, and they really wanted to scale aggressively to the next level, profitably.

Increase Trust & Authority

Selling refurbished devices isn't easy. Their abandon cart rate was high. With no email flows, no welcome funnel & no way for customers to trust them, they were losing sales.

Increase LTV

Buyers of refurbished mobile devices purchase twice per year. Plus, Cellect launched their own SIM plan service. They wanted to grow their LTV by device sales. And SIM plan signups, which were subscription.

Drive Conversions

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Increase Mobility Network Signups

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Key Results

30 days & $94,000

Setting up an abandon cart & welcome flow proved successful. In the first 30 days, Cellect generated an extra $94,000 in revenue.

Added Mobile Users to Network

Their upsell was SIM plans. By pushing customers through an upsell funnel after buying, this added more revenue & signups to their network.

CVR Increase from 0.8% to 2.83%

Increased trust in users lead to 3x in conversions. The sales alone from this exceeded $300,000.

Doubled Reviews

Reviews on their service, SIM plans & devices doubled. Automatic feedback flows triggered post-purchase encouraged users to leave reviews on Trustpilot.

Key Results

30 days & $94,000

Setting up an abandon cart & welcome flow proved successful. In the first 30 days, Cellect generated an extra $94,000 in revenue.

Added Mobile Users to Network

Their upsell was SIM plans. By pushing customers through an upsell funnel after buying, this added more revenue & signups to their network.

CVR Increase from 0.8% to 2.83%

Increased trust in users lead to 3x in conversions. The sales alone from this exceeded $300,000.

Doubled Reviews

Reviews on their service, SIM plans & devices doubled. Automatic feedback flows triggered post-purchase encouraged users to leave reviews on Trustpilot.

Technologies Used

Their Results

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics.

Day 1: Results

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Generate Buzz

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Drive Conversions

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Social Media Engagemen

Initial client meeting to discuss project objectives, script requirements, and preferred voice characteristics. This phase includes script development, translation if necessary.

Bridging the Gap Between Brands and Audiences

From SEO and social media to content creation and PPC advertising, we provide a one-stop-shop for all your marketing needs.

Enhanced Online Visibility

Customized Strategies

Improved Branding

For ecommerce, by ecommerce.

We were e-commerce executives. Trying to find an agency we could trust proved challenging. So, in 2016, we started the agency we couldn't find. We've worked with 300+ brands. In 27 industries. And we're just getting started.

Contact Arlena

Suite 210, 2030 Bristol Cir, Oakville, ON, Canada L6H 0H2

+1 647-202-0628

Copyright © Arlena Brands 2023

For ecommerce, by ecommerce.

We were e-commerce executives. Trying to find an agency we could trust proved challenging. So, in 2016, we started the agency we couldn't find. We've worked with 300+ brands. In 27 industries. And we're just getting started.

Contact Arlena

Suite 210, 2030 Bristol Cir, Oakville, ON, Canada L6H 0H2

+1 647-202-0628

Copyright © Arlena Brands 2023

For ecommerce, by ecommerce.

We were e-commerce executives. Trying to find an agency we could trust proved challenging. So, in 2016, we started the agency we couldn't find. We've worked with 300+ brands. In 27 industries. And we're just getting started.

Contact Arlena

Suite 210, 2030 Bristol Cir, Oakville, ON, Canada L6H 0H2

+1 647-202-0628

Copyright © Arlena Brands 2023